3 Sure-Fire Ways to Captivate Your Employees

Motivating people is the most important function of any leader in any company, organization or institution. But too often, many fail to realize just how important a role it is. Although it can help, you don’t need to be charismatic to have the ability to inspire. Following a few simple rules can do the trick and make for a much more cohesive work environment.

Setting Important Goals

Setting the primary company goals can be a significant first step for a CEO to take. But they shouldn’t be simple and mundane. They should be meaningful and help set the tone and the direction for the shape of the company moving forward. They should not be necessarily random either. Some ought to be ambitious even exciting as promoting them can bring a sense of purpose and commitment from employees, even those who feel somewhat disconnected.

Overall, goals need to be based on the market and past performance and whether they are steeped in developing new products, strengthening the bond with the community they must be made with a real sense of what the customer wants. Smart companies adjust strategies with what their customers are trying to accomplish.

Communicate Why it Matters

Not every company has a clear model that associates the work it does with the benefits for the customer. In those cases, it’s up to the CEO to make the case linking the responsibilities of employees to the advantages for the customer. Employees must know that the work they do makes a difference in the big picture. By understanding what they do can help others and achieve the best results for the company, chances are employees will make the goals you outline more of a priority.

In turn, it will help you prioritize plans and execute strategies moving forward.

Keeping Employees Engaged

Employers don’t need to get so involved that they try and set everybody’s goals. Not all CEO’s know how to do everyone’s job, so setting their individual goals will only create confusion with the real day-to-day responsibilities of their jobs.

Allow employees to figure out on their own how they can contribute to making a greater impact. You can be there to motivate and support their efforts but let them make the decisions on ways they can benefit the company and achieve the objectives you have outlined.

The bottom line for setting and accomplishing goals is communication. When employees appreciate the significance of their roles they tend to become more motivated. Communicating this sense of purpose and allowing greater flexibility will help unite the workplace, improve productivity and drive the company forward.

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Posted in Nonprofits, Startups.

One Comment

  1. When you’re first starting out it can be a huge task to get people to believe in what you’re doing and the potential that your business could offer them. I think that a solid way to help improve their belief in what you do is to have solid market statistics of what is being accomplished and how growth trends can create meaning for them. The longer a company is around, the more they will have to show for themselves.

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