Mistakes to Avoid Entering the Growth Phase

It’s no secret that most startups fail and the numbers certainly bear that out. According to the U.S. Department of Labor just about half of the companies that begin are lucky to be around five years later. But the difficulties don’t end there. Ten years after a company is founded, less than a third will […]

Marketing Plan

The Marketing Essentials for Startup Growth

With so many companies and so much competition, having a rock solid marketing strategy in place is critical. If you don’t, you can’t expect to get any new customers and you certainly won’t get anywhere fast – because no one will know who you are! So, if you haven’t already, then it’s really important to […]

Growth strategy sign

3 Ways Your Marketing Can Surpass Big Budget Competitors

Many smaller businesses have the ability these days to maneuver below the radar in ways that larger companies can’t. And while their advertising firms or in-house marketing departments may be restricted in the sheer scale of marketing initiatives given the smaller budgets and limited brand recognition – they can certainly make up for those challenges […]

Nonprofit Marketing

Nonprofit Spotlight: Sunshine Ranch Therapeutic Riding

Organization Name: Sunshine Ranch Therapeutic Riding, Inc. In your own words, tell us a little about your organization: Our mission statement is “To provide accessible, high-quality instruction in therapeutic horsemanship to improve the physical, mental, and social abilities of children and adults with special needs.” Sunshine Ranch Therapeutic Riding is a non-profit organization which provides […]


How Emotion Drives Customer Action

Believe it or not, startup marketing isn’t always about quantitative metrics and growth hacking. It’s about making a connection with your customer and driving their actions through emotion. We’re all can identify with stories that connect us to people and ideas as well as places and products.  These stories help justify the money we spend […]


Startup Spotlight: Neqtr

In your own words, tell us a little about your startup: Neqtr is a philanthropic based dating app that helps people fall in love while saving the world. We do this by connecting people through causes & interests and help them meet at low pressure planned dates that are volunteer opportunities & charity events in […]

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Setting Executive Compensation

It can be a challenge setting executive salaries in most organizations but it can be especially difficult at a nonprofit where you want to attract top talent while avoiding criticism. Nonprofits need to offer solid compensation plans in order to attract and keep talented people. There’s a fine line as even the IRS can step […]

Overhead Costs Can Limit Fundraising

Nonprofits have to operate like a business even if their business is raising money to provide programs for a worthy cause. The organization has salaries it pays and expenses it incurs for doing the work it does. That’s all perfectly understandable, although, it can often lead to issue to overcome when trying to secure donations. […]

Startup Marketing

Startup Spotlight: Hush

Company Name: Hush In your own words, tell us a little about your startup: We’re three engineers named Daniel out of UCSD who devised something to solve our own problems and have quickly found that there are a lot of other people that want it as well. When did you start your company?: A few […]

Nonprofit Marketing

Greater Giving Through Social Media

Today, every nonprofit organization uses social media as a way to promote the cause and increase donations. Most, if not all, have an online presence through email and on popular platforms such as Twitter & Facebook. However, even the most active nonprofits on social media could significantly improve their prospects if they used social media […]

Nonprofit Fundraising

Getting Donors to Give More

Part of the mission for any nonprofit or charitable organization is bringing in donations.  Next to the cause itself, the fundraising part is surely the most important.  But surveys have shown that for years, donations have fallen flat.  With no shortages of good causes to give to, it’s not that people are not willing to […]

Nonprofit Fundraising

A Fundraising Plan Made Simple

In many cases, small non-profits operate without a real fundraising plan in place. Sure, they may have an idea for an event and they may send out letters, form committees and host volunteer groups.  But that’s really not the most effective way to secure the funds to keep operating and furthering the organization’s efforts.  Even […]

nonprofit marketing highlight

Nonprofit Highlight – Playwrights Project

Organization Name: Playwrights Project In your own words, tell us a little about your organization: Playwrights Project empowers individuals to voice their stories through live theatre, advancing literacy, creativity and communication. Participants explore theatre from the perspective of playwrights. As each individual writes his or her own play, they write about any subject that speaks […]

Google Ad Grants

Google Ad Grants Can Be a Useful Strategy for Nonprofits

These days, nonprofits of all types face increasing challenges to support their mission. Despite the many creative fundraising methods they employ, many, if not most are hard-pressed to find additional and cost-effective ways to attract volunteers, elicit donations and create impactful exposure for their cause. It continues to be a struggle as most are stretched thin […]

startup marketing

Startup Spotlight – Seraphim, Inc

Company Name: Seraphim Inc. In your own words, tell us a little about your startup: We are creating the next generation of consumer drones. Our product, the Seraph, is a camera drone for autonomously filming athletes doing amazing things. As you’re snowboarding, surfing or mountain biking, you have our drone over your shoulder, getting better […]

Startup Marketing

Taking Your Startup to the Next Level

If your business has survived to make it to the important 5-year point, that’s very good news.  Your company must be doing something right if the market is still interested in what you offer.  It also means your startup has the real possibility to create viable growth.  There may still be some risks, but also […]

Startup Business Marketing Strategy

Planning a Marketing Strategy for Your Startup

There have been volumes written about marketing strategy for early stage startups. But with all the advice and information at your fingertips, even the best tactical approach and execution can still fail and often does.  Reasons for this can vary.  Sometimes you may have the wrong tactic for the market or the messaging and call […]

Startup Funding

5 Ways to Improve Your Chances to Secure Startup Funding

Raising capital for your startup, whether it’s the first or fifth time, is not an easy task. And while there are a number or reasons that contribute to most startups failing, understanding and becoming more proficient in various nuances of fundraising will continue to be one area of most importance for the majority of entrepreneurs. […]

Startup Marketing

First Is Not Always Best

Recently I’ve been listening to some audiobooks on startups and startup growth. I find that it’s helpful to, from time to time, brush up on what some of the real thought leaders in the startup world are thinking for a couple reasons: 1. It pulls me out of my own space and forces me to look […]

Marketing for nonprofit organizations

Nonprofit Highlight: Young Audiences of San Diego

Organization Name: Young Audiences of San Diego In your own words, tell us a little about your organization: Young Audiences is a mission driven organization who believes that an arts education is critical to developing imaginative, adaptable and productive adults, resulting in stronger community citizenship and a more capable future workforce. Young Audiences meets this […]