Business Growth Strategies Defined

Most businesses start small and stay small. In this day and age if small isn’t enough and you want to make it to the next level, a growth strategy is imperative. You’ll have to account for intensive growth for the transition and then integrative growth for after your boom and diversification for beyond.   Intensive […]

The 5 Stages of Business Growth

All businesses experience cycles and stages of everything from success to frustration at some point or another. In their Harvard Business Review whitepaper, Neil C. Churchill and Virginia L Lewis state the 5 Stages of Small Business Growth as; Existence, Survival, Success, Take Off (Growth), and Resource Maturity. 1. Existence Existence is the hardest stage […]

Content Is King

Content is King When Marketing to the Masses

When it comes to marketing, most new organizations consistently do a poor job of getting their message out to the masses. And, if they have success it can usually be attributed to the terrific technology, the timing or in some ways, excellent word-of-mouth that develops – but not the marketing. It’s the reason why many […]

nonprofit board of directors change agent

How to Affect Change from the Board of a Nonprofit

Although important, in many cases sitting on the board of a nonprofit can be somewhat discouraging to those who possess a business background especially when you consider the slow to moderate pace with which changes occur. Many people would rather resign and those who stay on will do so quietly in an effort to avoid […]

Engage Your Employees

3 Sure-Fire Ways to Captivate Your Employees

Motivating people is the most important function of any leader in any company, organization or institution. But too often, many fail to realize just how important a role it is. Although it can help, you don’t need to be charismatic to have the ability to inspire. Following a few simple rules can do the trick […]

Startup Growth with Angel Investors

Where to Find Angel Investors for Your Startup

It’s the angel investors and not the venture capitalists that are likely to get your startup off and running to proving your concept. They really can be found in the following four categories: Family and friends Although there are pros and cons, this group is typically the easiest to access since you already know them […]


Mistakes to Avoid Entering the Growth Phase

It’s no secret that most startups fail and the numbers certainly bear that out. According to the U.S. Department of Labor just about half of the companies that begin are lucky to be around five years later. But the difficulties don’t end there. Ten years after a company is founded, less than a third will […]

Marketing Plan

The Marketing Essentials for Startup Growth

With so many companies and so much competition, having a rock solid marketing strategy in place is critical. If you don’t, you can’t expect to get any new customers and you certainly won’t get anywhere fast – because no one will know who you are! So, if you haven’t already, then it’s really important to […]

Growth strategy sign

3 Ways Your Marketing Can Surpass Big Budget Competitors

Many smaller businesses have the ability these days to maneuver below the radar in ways that larger companies can’t. And while their advertising firms or in-house marketing departments may be restricted in the sheer scale of marketing initiatives given the smaller budgets and limited brand recognition – they can certainly make up for those challenges […]