We Want Your Ideas

Help Us Choose Our Next Blog Series

If you’ve been following our blog recently, you’ll have seen our tendency to focus on various aspects of a single topic in a series of weekly blog articles. We just finished a series on content marketing and in the past have done the same type of series on growth, communication and a couple other topics. […]

Content Marketing Key Performance Indicators

Developing KPIs for Your Content Marketing Plan

At this point we’ve been discussing content marketing for a while now and I hope you’ve gotten some good insight into how to develop a content marketing team and build and execute on your strategy. The last post in this series on content marketing will focus on your KPIs. Last week, we discussed the importance […]

Content Is King

Tracking Success of Content Marketing Efforts

Recently I was discussing content marketing with a couple friends of mine who own startups. During the conversation, we got into a pretty familiar conversation. At one point, they both started to focus on all of the money that was wasted on marketing while seeing no measurable results. This is a pretty common conversation that […]

Content Promotion

Content Promotion Learning Curve

Content marketing can be a terrific way to expand your online presence but, as mentioned in our last article, your content distribution strategy is the key to making sure that this strategy bears any fruit. Last time we discussed the three different buckets of content distribution; this time we’re going to focus on the “paid” […]

Content Distribution Is Your Missing Link

Your Content Delivery Could Be The Missing Link In Your Marketing Strategy

You’ve got great content. You spent plenty of time and money writing blog articles, creating infographics, recording videos. Your creative team was relevant, witty and profound and you’re impatiently awaiting the explosion of business opportunities that are bound to be generated from it. So you send it out to Facebook, LinkedIn, Twitter and all of […]

Content Marketing

Your Content Marketing Team – Who Do You Need to Be Successful?

Everyone’s talking about content marketing these days. With blogging, social media and email marketing being so prevalent, it seems like it’s such an easy way to build an online presence. The problem is that content marketing is something that needs to be planned and executed well to be effective and to do that, you need […]

scattered marketing

Focus Your Messaging

This morning I read an article in AdAge about the new MillerCoors CMO discussing MillerCoors’ marketing initiatives over recent years and his plans for moving forward. In the article, he mentioned that the company’s marketing initiatives had been too scattered over the past several years. The comment got me thinking a bit about the way […]

nonprofit learning

What Nonprofits Can Learn from Startups

And What Startups Should Learn from Each Other Last week we posted an article discussing a few things that startups can learn from nonprofits, discussing specific tactics nonprofits employ that could be helpful in marketing and client retention for startups. Similarly, there’s a lot that nonprofits can learn from startups as well. Here are a […]

Learning

What Startups Can Learn from Nonprofits

Working in both the start up and the nonprofit worlds, you get to see a lot from both sides of the fence. What I’ve come to learn is that despite their obvious differences, these two industries have a lot more in common: they’re both run by people passionate about solving the problem that they’re addressing, […]

brainstorming to create a tagline

How to Create a Tag Line That Lands

Tag lines can be incredibly helpful to your business. They give you the opportunity to sum up what makes your organization different in one simple turn phrase. We all know the Energizer battery, right? I don’t know that I’ll ever forget that bunny thumping its base drum through fields, mountains, cities, basketball games and all […]