Overhead Costs Can Limit Fundraising

Nonprofits have to operate like a business even if their business is raising money to provide programs for a worthy cause. The organization has salaries it pays and expenses it incurs for doing the work it does. That’s all perfectly understandable, although, it can often lead to issue to overcome when trying to secure donations. […]

Startup Marketing

Startup Spotlight: Hush

Company Name: Hush In your own words, tell us a little about your startup: We’re three engineers named Daniel out of UCSD who devised something to solve our own problems and have quickly found that there are a lot of other people that want it as well. When did you start your company?: A few […]

Nonprofit Marketing

Greater Giving Through Social Media

Today, every nonprofit organization uses social media as a way to promote the cause and increase donations. Most, if not all, have an online presence through email and on popular platforms such as Twitter & Facebook. However, even the most active nonprofits on social media could significantly improve their prospects if they used social media […]

Nonprofit Fundraising

Getting Donors to Give More

Part of the mission for any nonprofit or charitable organization is bringing in donations.  Next to the cause itself, the fundraising part is surely the most important.  But surveys have shown that for years, donations have fallen flat.  With no shortages of good causes to give to, it’s not that people are not willing to […]

Nonprofit Fundraising

A Fundraising Plan Made Simple

In many cases, small non-profits operate without a real fundraising plan in place. Sure, they may have an idea for an event and they may send out letters, form committees and host volunteer groups.  But that’s really not the most effective way to secure the funds to keep operating and furthering the organization’s efforts.  Even […]

nonprofit marketing highlight

Nonprofit Highlight – Playwrights Project

Organization Name: Playwrights Project In your own words, tell us a little about your organization: Playwrights Project empowers individuals to voice their stories through live theatre, advancing literacy, creativity and communication. Participants explore theatre from the perspective of playwrights. As each individual writes his or her own play, they write about any subject that speaks […]

Google Ad Grants

Google Ad Grants Can Be a Useful Strategy for Nonprofits

These days, nonprofits of all types face increasing challenges to support their mission. Despite the many creative fundraising methods they employ, many, if not most are hard-pressed to find additional and cost-effective ways to attract volunteers, elicit donations and create impactful exposure for their cause. It continues to be a struggle as most are stretched thin […]

startup marketing

Startup Spotlight – Seraphim, Inc

Company Name: Seraphim Inc. In your own words, tell us a little about your startup: We are creating the next generation of consumer drones. Our product, the Seraph, is a camera drone for autonomously filming athletes doing amazing things. As you’re snowboarding, surfing or mountain biking, you have our drone over your shoulder, getting better […]

Startup Marketing

Taking Your Startup to the Next Level

If your business has survived to make it to the important 5-year point, that’s very good news.  Your company must be doing something right if the market is still interested in what you offer.  It also means your startup has the real possibility to create viable growth.  There may still be some risks, but also […]

Startup Business Marketing Strategy

Planning a Marketing Strategy for Your Startup

There have been volumes written about marketing strategy for early stage startups. But with all the advice and information at your fingertips, even the best tactical approach and execution can still fail and often does.  Reasons for this can vary.  Sometimes you may have the wrong tactic for the market or the messaging and call […]

Startup Funding

5 Ways to Improve Your Chances to Secure Startup Funding

Raising capital for your startup, whether it’s the first or fifth time, is not an easy task. And while there are a number or reasons that contribute to most startups failing, understanding and becoming more proficient in various nuances of fundraising will continue to be one area of most importance for the majority of entrepreneurs. […]

Startup Marketing

First Is Not Always Best

Recently I’ve been listening to some audiobooks on startups and startup growth. I find that it’s helpful to, from time to time, brush up on what some of the real thought leaders in the startup world are thinking for a couple reasons: 1. It pulls me out of my own space and forces me to look […]

Marketing for nonprofit organizations

Nonprofit Highlight: Young Audiences of San Diego

Organization Name: Young Audiences of San Diego In your own words, tell us a little about your organization: Young Audiences is a mission driven organization who believes that an arts education is critical to developing imaginative, adaptable and productive adults, resulting in stronger community citizenship and a more capable future workforce. Young Audiences meets this […]

startup marketing planning

Marketing Planning for Startups

Marketing will make or break your startup. There’s no middle ground here. If no one knows who you are, no one will buy your products. In a digital age where marketing falls more and more into the hands of business owners instead of advertising agencies, how should startups spend their marketing money? First, make sure […]

startup marketing budget

Stretching Your Marketing Dollars

Though the economy seems to be slowly getting back on track, stretching budgets is still top-of-mind for many businesses. Startups face particular problems because they have to spend more marketing money getting their name and brand recognized. So since marketing is essential in this digital age, how can you make sure every dollar spent on […]

Finding Corporate Sponsors for Your Nonprofit

Corporate sponsorship is a mutually beneficial engagement for companies and nonprofits, but they can seem like the great white whale of fundraising: impossible to haul in, but desirable in every way. The first step to pursuing a corporate sponsorship is determining if your nonprofit is even ready for one. If you lack a clearly defined […]

nonprofit marketing

Nonprofit Highlight: Employment & Community Options

Organization Name: Employment & Community Options In your own words, tell us a little about your organization: Employment & Community Options is a non-profit organization that educates and empowers low-income adults with intellectual disabilities with the skills and knowledge necessary to achieve their personal goals and optimum potential in life. We assist adults with intellectual […]

startup marketing

You’ve Made It Through the First Two Years, Now What?

One-third of all new businesses will shut their doors after the first two years. This number is as high as 80 percent in some sectors. This can be the result of poor planning, lack of loose cash or a poor business model. But if you’re an entrepreneur and your business has met the two-year mark, […]

startup company marketing

Building A Market For Your Startup

Does a great product sell itself? If not, is there a reliable secret to driving customers into your new business? It’s just about 2015: has someone developed a new tool, maybe a social whozits or a mobile whatnot to market your business? Well, it’s probably a bit of a negative on all of these. However, […]