As a start up business you have to be careful of what you invest your money into. You want to be smart and get the most bang for your buck. An effective start up marketing plan includes professional business cards. For the amount of money quality business cards will cost you, they are a very cost effective investment. A quality business card gives the right type of first impression, and tells a bit about your company. Of course, it can’t tell the entire story, but can catch someone’s attention to pursue a further business relationship with you. That little business card represents you and your company, so be sure to take some time to pay attention to the details when designing one.
You want to pick a style that is compatible with your business. It should also reflect your personal style. If you’re a lawyer, you won’t want a flashy card with cartoon figures, but if you are into selling and repairing skateboards, this may be the type of card you want. Give some thought to the image you want to project, and play around with designs until you get one you like. Here are some tips to help get you started.
Business Card Styles for Start Ups
Business cards come in all different styles. Basic cards are printed on plain white or cream stock with black ink. They present the basic facts of your business; name, address, phone, email, and fax. This is a simple, concise, and clear style which gets right to the point. Picture cards can either have your picture, a picture of your product or service, and can be a photo, caricature, or drawing. Pictures convey more of a message than just text, and add an extra bit of color for interest.
Besides the look of your business cards for your start up, the way your card feels is important. Tactile cards are made of nontraditional materials such as wood or metal. They may have an unusual shape, edgings, folds, or embossing. They can be a bit pricey, but if you have an unusual business or have a creative business, a tactile card may be a good choice for your start up.
Multipurpose cards do more than just relate your business information. Salons and doctors’ offices use these types of cards to remind clients and patients of their next appointment. You can also use your business card to offer a discount or coupon to your customer. A map of your location is another smart choice on the back of your card to help people find your brick and mortar site. You can make even a simple business card multipurpose by adding any of these features.
Getting Your Business Cards Printed
You can do them yourself fairly easily if you have a printer and some quality business card stock. If you choose to go with a professional printer, however your cost will usually be less in the long run since printer ink can be pricey if you have to print several hundred cards. Most business cards are printed on 80 weight paper which is smooth or linen textured. Two colors are standard and keep the card from looking busy, but you can have as many colors as you can afford. Most printers can match any color if you go beyond the standard selection. This will cost you more, but may be an option for you if you want. Generally it is better to make a large order than a small one. Printers usually give you a volume discount since they only have to set up their equipment once for your order. One last tip to save you time, money, and another trip back to the printer; open up your order right when you receive it and check the information on your card. Make sure your business name, address, and contact information is correct before you leave the printer.
When compared to the cost of other methods of marketing, your start up’s business cards are a very cost effective investment. Use these tips to help get professional cards which reflect your business and your style. Once you have them in hand, keep 20 to 50 one hand at all times. Hand them out to everyone you can, and get the word out about what your start up has to offer.