scattered marketing

Focus Your Messaging

This morning I read an article in AdAge about the new MillerCoors CMO discussing MillerCoors’ marketing initiatives over recent years and his plans for moving forward. In the article, he mentioned that the company’s marketing initiatives had been too scattered over the past several years. The comment got me thinking a bit about the way […]

How to Create a Tag Line That Lands

Tag lines can be incredibly helpful to your business. They give you the opportunity to sum up what makes your organization different in one simple turn phrase. We all know the Energizer battery, right? I don’t know that I’ll ever forget that bunny thumping its base drum through fields, mountains, cities, basketball games and all […]

marketing a startup company

Speak Out As an Early-Stage Company Owner

You’re probably familiar with content marketing: providing useful information to an audience as a way of fostering good will and establishing expertise. It’s a good technique for all businesses, even for early-stage companies. But it needn’t be limited to web content, designed to pull in a net full of google searches. You can—and should—turn yourself, […]

Online Business Marketing and Email Marketing

Email marketing is one of the most powerful tools in online business marketing. With an email list you expand your reach to more than just the visitors to your website. Many visitors are just passing through never to return, but visitors who come and give you their email are more likely to stick around and […]

The Changing Face of Email Marketing

Email marketing campaigns can be effective ways to bring in new customers and keep existing ones. An effective email marketing campaigns engages readers and spurs them to visit your website and take advantage of what you have to offer. As mobile devices become more popular and more people visit the internet and read their emails […]

Holiday Newsletters are a Great Way to Connect with Your Customers

The holidays are here. How are you connecting with your customers this holiday season? If you’ve never sent out a newsletter to your customers, now may be a good time to start. The holidays are a time of spreading goodwill and the spirit of the holidays but it’s also a time to show appreciation to […]

Original Content as a Marketing Tool: How-To

Putting out original content is a great way to attract visitors and gain popularity. There are certain practices you need to follow in order to be successful in your content marketing journey. It is important to create a good business communications strategy in which everything links back to the company’s main goals. Being goal-oriented is […]

Newsletter Articles- Free Site Traffic Source?

One of the nicest advantages of internet marketing is the availability of so many free site marketing opportunities. We all know about Twitter, Facebook, LinkedIn, blogging, and so many more. There is a lesser-known way to create free traffic, it is something simple and you probably aren’t taking full advantage of it: newsletter articles. There […]

Marketing Experts Cite Direct Marketing as One of the Most Effective Tools

Recently hopes that Facebook going public would revolutionize the social media marketing scene, but with the disappointing results, marketing experts are now reevaluating direct marketing. Once thought of as a passing trend, direct marketing is now experiencing an upswing in popularity again. If the numbers collected by Target Marketing Magazine are any indication, direct marketing […]

5 Cold Calling Tips for Telemarketing

Telemarketing is a viable and effective marketing tool if you’re organized and have trained your people properly. Instead of relying on long lists of prospects, take the prospects you have and work smarter, not harder. Treat the screener like you would the customer. The person who answers the phone may not be the decision maker, […]