The Marketing Impact of Social Media

There’s no denying it at this point – social media sites aren’t going anywhere for the foreseeable future. As much as people talk about the declining trend of Facebook or the assumption that “my market doesn’t use social media”, there’s plenty of information out there to strongly suggest otherwise. I always like to take statistics […]

3 Ways Your Marketing Can Surpass Big Budget Competitors

Many smaller businesses have the ability these days to maneuver below the radar in ways that larger companies can’t. And while their advertising firms or in-house marketing departments may be restricted in the sheer scale of marketing initiatives given the smaller budgets and limited brand recognition – they can certainly make up for those challenges […]

startup marketing planning

Marketing Planning for Startups

Marketing will make or break your startup. There’s no middle ground here. If no one knows who you are, no one will buy your products. In a digital age where marketing falls more and more into the hands of business owners instead of advertising agencies, how should startups spend their marketing money? First, make sure […]

Word of Mouth in the Digital World

Word of mouth has always been a powerful tool for a business. While advertising, marketing, and web design are very important, a positive review from a satisfied customer carries more weight with potential customers. If you want to increase your business and increase your ranking on Google, customer reviews can help you do just that. […]

How Location Targeting Can Increase Your Business

You have a business, and you have a website. That is a good start. Now you need to concentrate your marketing efforts on the local areas you serve. The internet contains millions, if not billions, of websites all competing for your potential customer’s attention. Don’t get lost in the crowd; learn how to use your […]

SEO For Your Images?

You use search engine optimization techniques on your web pages and you make sure that all your links and text content are search engine friendly, but you could be missing out some interested traffic and links.  Using SEO on your images could help you bring in serious visitors to your site. When a user searches […]

QR Codes

QR codes are everywhere these days; movie posters, direct mail marketing postcards, business cards, products and anywhere you can put a sticker.  You have probably seen the little (usually) black and white squares with a strange looking barcode on something. What is it? A QR code is a barcode that can be scanned by a […]

Original Content as a Marketing Tool: How-To

Putting out original content is a great way to attract visitors and gain popularity. There are certain practices you need to follow in order to be successful in your content marketing journey. It is important to create a good business communications strategy in which everything links back to the company’s main goals. Being goal-oriented is […]

Videos in Your Marketing Plan

YouTube is a hugely popular site with millions of people using it daily, and you can’t go to many websites of large businesses that don’t have at least one video. Videos are easier than ever to make, edit and publish and you should consider adding them to your internet plan as they can make a […]

SEO using Facebook

Google and Bing factor social signals from various social media sources into their organic search algorithms and the lines between social media and search engines are blurring. This means social media is going to need to become a bigger part of your search engine strategy and soon. Social media is relationship based and relationships are […]