Content Marketing Key Performance Indicators

The Three Keys to Creating Great Content

The first question that just about everyone asks when they start thinking about running a social media campaign is “what would I post?” This is followed up pretty quickly with the question “will people really care about what I’m posting?” Honestly, the answer is maybe, maybe not. Trust me, I’ve posted plenty of content to […]

Curating Content

Curating Content for Your Social Media Accounts

Social media can be a powerful brand driver. It’s a way to keep in touch with your connections, it shows expertise in your field and can encourage people to engage directly with you and your brand to increase loyalty and overall engagement. But do you really have to come up with all of that content […]

The Marketing Impact of Social Media

There’s no denying it at this point – social media sites aren’t going anywhere for the foreseeable future. As much as people talk about the declining trend of Facebook or the assumption that “my market doesn’t use social media”, there’s plenty of information out there to strongly suggest otherwise. I always like to take statistics […]

startup marketing planning

Marketing Planning for Startups

Marketing will make or break your startup. There’s no middle ground here. If no one knows who you are, no one will buy your products. In a digital age where marketing falls more and more into the hands of business owners instead of advertising agencies, how should startups spend their marketing money? First, make sure […]

How Social Media is Changing the Way You Do Business

Social media is a big deal. Facebook has over 700 million users, Twitter has over 300 million, and new sites like Pinterest are racking up new users every day. So what does this have to do with the way you do business? In a word – everything. Social media was once a way for people […]

5 Facebook Marketing Mistakes to Avoid

When used correctly Facebook can be a very powerful marketing tool. When used incorrectly Facebook can become a giant headache and actually hurt your marketing efforts. Have you ever liked a business page only to be assaulted by numerous posts about itself, or worse boring posts which have nothing to do with the page? Don’t […]

Social Media Marketing and Small Business in 2013

Each year marketing experts try to predict what the hottest marketing trends will be, and how these trends will develop through the year. Social media is predicted to be one of the driving trends of 2013. All businesses can benefit from taking advantage of the opportunities to connect with customers through this growing venue, especially […]

LinkedIn and Small Business Marketing

If your company does not have a profile on LinkedIn, you’re missing out on over 100 million professional connections. Over 1.5 million companies are on LinkedIn and you need to be among that number even if your only employee is you. Some of the benefits of using LinkedIn are the ability to compare services and […]

How to Use a Blog to Create a Powerful Brand

Blogging has been around for quite a while. It has grown from a place for people to vent their ideas and concerns to a powerful marketing platform for businesses. If you have a business you need a blog, it is that simple. A blog can create a connection and a community like no other tool […]