Holiday Newsletters are a Great Way to Connect with Your Customers

The holidays are here. How are you connecting with your customers this holiday season? If you’ve never sent out a newsletter to your customers, now may be a good time to start.

The holidays are a time of spreading goodwill and the spirit of the holidays but it’s also a time to show appreciation to your customers as well as showcase your business. Newsletters are a great way to update what’s going on in your business, spread your holiday spirit to your customers and highlight any upcoming events, product promotions or sales.

While sending out newsletters on a regular basis is highly recommended, if you’ve never sent one, then the holidays make the perfect time to get started. Depending on the nature of your business, you may not always come face-to-face with your customers but you still want them to feel connected to you and your business.

If you’re sending out a holiday newsletter, naturally keep the tone upbeat and cheerful. Let your customers know about any changes within your business. If you have new employees, now is the time to introduce them. When highlighting your products or services, keep the tone light. Remember, this is the holiday season so you will get more from your customers with less.

Many businesses will try to highlight the holidays by adding something like a recipe that your customers can use during their holiday celebrations. If you’re business is a completely online business without an actual storefront face, then including a picture of you and your staff is a great way to allow customers to put a face with the names and voices.

If you decide that providing a newsletter on a more consistent basis is something you want to do (and we suggest it) then be sure to create a publishing calendar and have your newsletter go out on a consistent basis. Always include a preview of what’s to come in your next newsletter. This will get your customers interested in the upcoming newsletter.

Holidays are also a great time to offer a special to your customers. It could be a discount on a particular product or service. It’s a great way to say thank you for their business and to let them know how much you appreciate them.

Be sure to make your subject line something that will grab their attention. Make it short and simple but engaging. The holidays are a great time to build a lasting relationship with your customers. There’s no time like the present to get started.

 

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One Comment

  1. Couldn’t agree more. Providing an email newsletter to your existing customers is a brilliant way of relationship building and also increasing your sales.

    I know of a gentleman that set up a newsletter service for his kitchen/bathroom business. He expected clients to get in touch complaining about it, he got the opposite.

    Many contacted him to thank him for his cheery upbeat letter. Better than that though, the newsletter was directly responsible for bringing him in an extra $7000 of business that month.

    Not a bad return for spending a couple of hours putting together a newsletter! Needless to say he now publishes his newsletter on a regular basis.

    Mel

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