What is the difference between those who have successful startup businesses and those who just sit around thinking about one? Action. If you have an idea, you may have the beginnings for a startup business. If your idea meets a need and you are willing to put the work into it, you will be a success. In a recent article on Entrepreneur, Kim Lavine, (who took an idea for a corn kernel filled pillow and turned it into a multimillion dollar business) says you have to ask yourself a question: “Do you have a great product and can you demonstrate and prove its marketability?”
There have been thousands of startup businesses which have begun life on a kitchen table or in a garage workshop. The ones which are successful have a few things in common. First the owners believed in their products. Second they were able to market them and prove their worth to customers. Third they were willing to put hard work and effort into their startup business. If you combine these three elements you can build a successful startup business from scratch. Will it take hard work? Yes. Will it take time? Yes. Can you do it? Yes. If you have the drive and the passion you can create a successful startup business.
Lavine started making her pillows for her child’s teachers and when her husband was layed off she took her business to the next level. She sold them out of the back of her truck and then moved to the mall in small kiosks. In four years her pillows were being sold in major retail chains and she had a business worth more than $1 million.
Another example of a startup business which started from a passion is West Point Thoroughbreds’. Terry Finley purchased his first horse after betting on horse races for many years. He was stuck in a dead end insurance job and looked upon his purchase as an investment. He continued to purchase horses on his credit cards seeking out advice from other successful business owners. He learned the importance of developing a brand and successful marketing techniques. Today Finley has 550 investors, 55 thoroughbreds, and a business worth $6.5 million.
As you can see, these ideas blossomed into very successful startup businesses worth many millions. You may think your business won’t be that successful, but you don’t know unless you get started. Your idea may be the next success story. It does take hard work, savvy marketing, and a passion for what you do. But if you really want it, there is no reason your idea can’t grow into a successful and lucrative startup business venture.