Marketing for nonprofit organizations

Nonprofit Highlight: Young Audiences of San Diego

Organization Name:

Young Audiences of San Diego

In your own words, tell us a little about your organization:

Young Audiences is a mission driven organization who believes that an arts education is critical to developing imaginative, adaptable and productive adults, resulting in stronger community citizenship and a more capable future workforce. Young Audiences meets this mission by providing diverse arts programming for schools and community centers, advocating at a local, state-wide and national level for the arts education field, and leading the local community towards creating a collective impact in the quality, equity and access to arts education for every child. We do this work because we believe that every child and family should be immersed in opportunities to imagine, create and succeed through art.

Young Audiences Mission:

Through diverse arts education programs, Young Audiences of San Diego INSPIRES children, PROVIDES professional development to teachers and artists, and LEADS the community in arts advocacy.

Who is your target program demographic? (Who do you serve?):

Young Audiences focuses on building partnerships with individual schools and school districts in order to help create and implement sustainable arts education goals. Currently we work with over 50,000 students at 120 schools across San Diego County. Due to the severe cuts in arts education at the elementary level, our primary focus has been all children, of all abilities in PreK – 6th grade. Building on our partnerships with the schools, Young Audiences also reaches out to local community centers and libraries to provide neighborhood and family arts connections to school arts programming.                                                                                

In what geographic region do you operate?:

Young Audiences works in over 20 districts across San Diego County including San Diego Unified, Lemon Grove, Lakeside, La Mesa/ Spring Valley, all of the South Bay Region, Tierresanta, Poway, Del Mar, and more.

How do you serve your target demographic?:

Young Audiences provides the following programs:

  • Raise funds to support school’s desire to provide arts programming for their students and families
  • Provide performing arts assembly programs in dance, theatre, music and the cultural arts
  • Provide teaching artist led arts residencies in dance, theatre, music, visual art, media arts, and literary arts
  • Provided arts education field trip opportunities for students PreK – 12th grade
  • Provide free Family Arts Nights – a blend of performance and teaching arts programming for military families and families in high-risk neighborhoods
  • Co-facilitate alongside the San Diego County Office of Education the Arts Education Resource Organization for all San Diego community arts education providers
  • Sit on national, state-wide, and local advocacy efforts for arts education
  • Advocate state-wide for the professionalism of the teaching artist profession

How long have you been operating your programs?:

Founded in San Diego in 1963, Young Audiences recently celebrated 50 years of service in San Diego.

Looking out at the next 6 – 12 months, what is the one thing that your organization needs to grow? (ex. Development staff, press coverage, new office in a new territory, etc):

Our programs are strong and expansive. Young Audiences needs to focus internally on building our administration support and capacity. Young Audiences must also improve upon our PR and Marketing both within the local, state and national community in order to invite more donor support.

What is stopping you from making that a reality?:

Time and Staff Capacity. Young Audiences exists as a staff of three with two contracted specialists, one in accounting and one in grant writing. Although our staff-size is smaller than in recent years, our programs are the same size. There seems an endless opportunity to expand programming based on the need for arts education, yet little opportunity to expand administration support for these programs.

If you enjoyed this post, make sure you subscribe to my RSS feed!
Posted in Non-Profit Spotlight.

Leave a Reply

Your email address will not be published. Required fields are marked *