Email marketing is one of the most powerful tools in online business marketing. With an email list you expand your reach to more than just the visitors to your website. Many visitors are just passing through never to return, but visitors who come and give you their email are more likely to stick around and convert into customers. Not only will they convert, but they will know about your product or service before they get to your site. This means your product or service is already on their mind and it will be much easier to convert them once they get to your site.
The biggest challenge to starting an online business marketing email campaign is collecting addresses. People rarely just give you their address, you have to use tools and offers to entice them to sign up for your newsletters or register with your site. Here are some tips to help you build an effective and productive online business marketing email campaign.
The Magic of the Opt-in Form
Place an opt-in form on your home page. Put it near the top so that visitors see it when they land on your page. Keep your opt-in form simple. Don’t ask for too much information. People get nervous about sharing too much with an online business, but they will share their email address. Offer a bonus or gift for signing up. This can be a simple coupon, an e-book, or a free consultation.
An opt-in form should be on your about page. This is the page visitors go to find out what your business is about and who you are. Smart online business marketing involves giving up information about yourself to make your visitors feel they can trust you. Offer an opt-in option during the checkout process. This is the perfect time to offer a discount of coupon for signing up. Opt-in forms on checkout pages are a very smart online business marketing tools.
If you have an online business, you need a blog. A blog is another powerful online business marketing tool. Include an opt-in form on your blog’s comment forum. This snags people who are already engaged with you, and helps you to collect even more email addresses.
To make your life easier, subscribe to an email marketing service provider. They will manage your address list and send messages to your subscribers. These services generally cost around $20 a month, but they are money well spent. If you’ve ever tried to manage an email list on your own, you know how time consuming that can be.
Online business marketing and email campaigns go hand in hand to create interest, traffic, and conversions. Time your emails so that your recipients’ inboxes aren’t deluged and your messages are marked as spam. Give out information in your emails and keep them to the point. A call to action is imperative in the email to get them to visit your site. A well crafted online business marketing email campaign is one of the most powerful tools an online business can have. Use it wisely and watch your business grow.