Each year marketing experts try to predict what the hottest marketing trends will be, and how these trends will develop through the year. Social media is predicted to be one of the driving trends of 2013. All businesses can benefit from taking advantage of the opportunities to connect with customers through this growing venue, especially small businesses. When you are planning your marketing strategies for the New Year, don’t forget to include social media. It is quickly becoming one of the backbone of today’s economy. Here are some insights and tips to get you started on the right foot for your social media marketing plans in 2013.
Social Network and Your Employees
If you have already set up a social network marketing plan, you’re ahead of the game. If not, 2013 is the time to start. Companies are discovering the power of social marketing to connect not only with their customers, but with employees. If your company has remote workers, or several locations social media is a great way to keep everyone connected. You can also garner valuable research and keep your finger on emerging trends in different parts of the country or area in which you do business.
Email versus Social Networks
Social networking is also beginning to take the place of traditional email. The use of email by the age brackets between 18-54 has dropped since 2012. Social media is a way to stay connected and share information in real time, and in a timely manner. It is more personal than a mass email marketing effort (while mass email marketing is still alive and well). Social media has become ingrained in this age segment of the population with most people visiting at least one social network per day.
Tap into Human Nature with Social Media Marketing
Human beings are social, and by tapping into the popularity of social media marketing efforts you will be playing into the hand of our natural nature. As social media grows, the traffic on traditional websites may see a drop. This is why it is so important for you to have a way for your visitors to connect with you on the various social venues you use. Have Facebook “like” buttons, Follow buttons for Twitter, LinkedIn, and offer a Pinterest option. By being a driving force in your customer’s interaction with your company, you can help to form their opinions.
Mobile Market Growing
Only four years ago, practically no one had heard of an app. Experts predict in 2013 that 90% of cell phone users will own a Smartphone. This is a giant opportunity to market to a huge percent of the population. About four years ago, apps were practically unknown. Today there are thousands of free apps for phone platforms available. Consider developing an app for your business. It can be entertaining as well as informative. Make your web content mobile friendly. Another prediction for 2013 is that Smartphones and tablets will outsell PC’s. This means unless your business is mobile friendly, you will miss out on a vast amount of the available customer base.
These are some of the hot trends for social marketing and small businesses in 2013. One thing is for sure, social media seems to be here to stay. Don’t miss out on the vast opportunities to tap into this growing and vibrant community of users.