With the invention of the internet, the world of marketing has taken on a whole new life. Traditional marketing efforts were always:
- Newspaper Ads
- Television Commercials
- Radio Announcements
- Magazines and more…….
With the internet, you ‘re reaching more people than just the one’s in your region. You can reach out to people worldwide. What does this mean for businesses? It means a new market of potential customers waiting for you. The world of internet marketing includes:
- Internet Ads (like Google Adwords)
- Article Directories (like Ezine, Squidoo)
- Social Media
- Blogs and more………
So when it comes to the internet, are you marketing your company as effectively as you could be? Start by reviewing the list above. How many of the internet marketing tools are you using? If you’re using less than four of them, then you’re cutting your business short by not tapping into this market. Writing articles on your particular niche and then distributing them to article directories gets you valuable linkbacks to your website. That is of course if you have a website. Yes, believe it or not in this day and age, there are numerous companies that don’t have a website in place. In addition, Facebook and Twitter may be all the rage with people trying to stay in contact with one another but they’re also valuable marketing tools. Blogs are one the most used marketing tools online. A blog not only informs and educates but it markets to potential clients. In the traditional marketing world, you give a potential client a coffee cup to remember you by. With online marketing tools like a blog, you give them information they need. This makes them come back for more.
The internet offers so much when it comes to marketing. The key is learning what is available and learning how to use it to benefit your business. In the end, you have everything to gain but a lot to lose if you let these marketing tools pass you by.