We jump in the hole with you...
There's a story that I love about a guy who's walking down a street and falls in a hole. The walls are so high and so smooth that he can’t climb out. After a while a priest walks by and the guy shouts up to him “Hey Father, I’m stuck down here in this hole - can you help me out?” The priest writes out a prayer, throws it into the hole and walks on by. Shortly thereafter, a doctor comes by - “Hey Doc, I’m stuck down here, can you help me out?” The doctor writes out a prescription, throws it into the hole and walks by. Finally his friend comes by - “Hey Joe, I’m stuck, can you help me?” And his friend jumps into the hole with him! Our guy looks at him and says “Are you nuts?! Now we’re both stuck down here!” His friend responds “Yeah, but I’ve been down here before and I know the way out.”
See a lot of business owners and CEOs end up trying to go it alone and find themselves trudging through pitfalls and having to run through the muck without any help or real plan for growth. That’s where we come in. We’ve been there before and we’re here to stand shoulder to shoulder with you to help you find your way out.
To be your outsourced Director of Marketing...
Every team needs a leader - especially your marketing team. Whether you have an in house team, working with contractors and freelancers or you're a CEO and founder working on your own, building and executing a marketing plan requires leadership. We've been working with our clients for almost 15 years to provide just that type of leadership. We've helped clients reach their first million dollar years, helped them reach into new markets and helped them identify and pursue that all important "blue water", the segments of the market that they get to build on their own terms instead of fighting for someone else's market share.
We work with our clients on an ongoing, part time basis to make sure that the plans we put in place, the markets we pursue and the businesses we're helping them build are successful - and that we have a plan for what's next.
Or provide you with experienced project direction and management
Any time a large project is on the horizon - a major website redesign, a brand overhaul, building out your marketing or sales staff - you need experienced direction and management. The tendency for most organizations is to try to "go it alone" or rely on an agency or service provider to act in their best interest but the harsh reality is that that's usually not the case. As a third party devoted exclusively to your best interests, we can work with you to make sure that you're getting the best deal, the best service and that your interests are represented fiercely.
We refer to those projects as "building the wheel" because once it's built we're able to phase out our involvement and leave the finished project in your hands. During our time working together, we schedule and lead regular team meetings and make sure that the "wheel" is being built and oiled so that it's ready to roll on its own when you take over.